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February 2009 - Posts
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FOR IMMEDIATE RELEASE Contact: Erin Lopez
(562) 546-6006
elopez@leaderenterprises.com
FITNESS ANYWHERE RELEASES TWO NEW CUSTOMIZED TRAINING PROGRAMS FEATURING OLYMPIC WRESTLER AND JUMP-ROPE PHENOM BUDDY LEE
“TRX Essentials: Cardio Circuit” Rounds Out Critical Introductory Series, While “TRX Boot Camp: Ropes & Straps”
Challenges More Advanced Fitness Enthusiasts
SAN FRANCISCO, February 23, 2009 – Fitness Anywhere Inc., pioneers of Suspension Training®, a revolutionary functional fitness method born within Navy SEAL teams, has released two new training DVDs, featuring former US Olympic wrestler and world class jump-roper, Buddy Lee. The two new titles incorporate Lee’s innovative jump-rope-based training methods with Suspension Training, arguably the most effective and efficient form of functional training.
TRX® Essentials: Cardio Circuit combines the TRX with the jump rope to create the ultimate interval training workout. The combination of Suspension Training and jump rope exercise provides a fun and completely unique total body circuit, keeping heart rates elevated as it progresses from basic to more challenging levels. TRX Essentials: Cardio Circuit rounds out the TRX Essentials series of critical introductory-level Suspension Training programs.
TRX® Boot Camp: Ropes & Straps also combines the TRX and jump rope to build anaerobic endurance and maximize power. This program takes training on the TRX to a new level of intensity with nonstop cardio challenges spliced with elite strength training that will challenge the most advanced user. In addition to the DVDs each program includes a full-colored laminated workout guide with photos of each exercise, complete instructions and training tips.
“Much like Fitness Anywhere has done with the development of Suspension Training, Buddy Lee is a fitness innovator who has unearthed entirely new avenues for training and conditioning with his unique techniques,” said Randy Hetrick, Founder and President of Fitness Anywhere, Inc. “The combination of Buddy’s methods and our own is yet another positive step in our mission to continually expand the capabilities of Suspension Training with the TRX.”
The two new releases continue an ever-growing line of Fitness Anywhere specialized Suspension Training programs and DVD series that include: TRX Biomechanics: Healthy Back, TRX Performance: Tennis, TRX Core Strength Vol. 1, TRX Golf Workout DVD by Titleist, TRX Military Fitness Program, TRX All Body Xpress and TRX Trainer Basics, TRX Essentials: Strength, TRX Essentials: Flexibility DVD, TRX Performance: Team Sports and TRX Performance: Train Like the Pros led by elite strength, speed and conditioning coach Todd Durkin.
About TRX Suspension Training® Suspension Training is a new category of exercise that develops strength, balance, flexibility and core stability simultaneously. It requires the use of the TRX® Suspension Trainer™, a highly portable performance training tool that leverages gravity and the user’s body weight to enable hundreds of exercises for every fitness goal.
Fitness Anywhere, Inc. produces and sells Suspension Training® equipment, programs and education to trainers, athletes, the military and fitness facilities. The TRX® is currently being used by teams in the NFL, NBA, MLB, NHL and the NCAA, by every branch of the US military and by top training centers across the US.
The TRX® Essentials: Cardio Circuit and TRX® Boot Camp: Ropes & Straps along with the complete line of TRX products, training programs and accessories can be purchased directly from Fitness Anywhere, Inc. online at www.fitnessanywhere.com.
For more information on TRX Suspension Trainer Courses, volume pricing or web affiliate distribution opportunities, call the company at (888) 878-5348 or email info@fitnessanywhere.com.
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FOR IMMEDIATE RELEASE
(562) 546-6006 Contact: Erin Lopez
elopez@leaderenterprises.com
NBC’s The Biggest Loser Turns to Suspension Training with Innovative TRX to Help Contestants Burn Calories and Shed Critical Pounds
TRX’s Ability to “Train Anywhere” Allows Trainer Bob Harper to Get Contestants Outside And “Hanging Around” for Competitive Edge
SAN FRANCISCO, February 9, 2009 – On Tuesday, February 17 NBC’s popular reality series, The Biggest Loser Couples, will introduce its contestants and consumers across the nation to Suspension Training – an innovative and highly effective exercise method that is rapidly expanding throughout the health and fitness industry. Suspension Training’s rapid emergence was spawned by Fitness Anywhere and its popular TRX Suspension Trainer – a simple yet incredibly effective functional fitness device developed by Fitness Anywhere President, Randy Hetrick, when he was leading elite Navy SEAL units on deployment in the most remote global locations.
The Biggest Loser elite trainer Bob Harper will be putting his team through the paces with the TRX in an outdoor setting, showcasing not only the portable “train anywhere” qualities of the TRX, but also its unparalleled functional fitness, core training and calorie-burning capabilities. Unlike most conventional fitness products used on the show, the TRX is designed to be portable and offers users the ability to train virtually anywhere, from conventional health club and indoor fitness environments to even the most remote outdoor locations.
Harper has been championing the benefits of Suspension Training with the TRX, long before this upcoming introduction into the Biggest Losers varying arsenal of fitness and exercise tools and training methods.
“Being a trainer on The Biggest Loser, my workouts have to be effective and on the cutting edge. Thanks to the TRX, I got some really great workouts with my contestants this season,” said Harper. “Watching contestants be challenged by working on something that requires such core strength, as well as shear full-body strength, I knew I had a great piece of equipment on my hands. I really love this piece of equipment."
Suspension Training evolved in the military when former Navy SEAL squadron commander and CEO of Fitness Anywhere, Randy Hetrick created the TRX Suspension Trainer for maintaining peak physical condition while deployed in the most remote and resource deprived parts of the world. As Hetrick saw increasing enthusiasm among his friends both in uniform and out, it became clear that this new way of working out was not only for military personnel, but a highly effective athletic training and mainstream fitness solution – a portable 2 lb. training tool that can be quickly set up anywhere to get a quality full-body workout. More…
NBC’s The Biggest Loser and Suspension Training with TRX
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Since its introduction to the marketplace in 2005, the TRX Suspension Trainer is now used and trusted by hundreds of thousands of trainers, athletes, physical therapists, and service members in all branches of the military. Its popularity with teams in the NFL, NBA, MLB, NHL and NCAA surges onward and it has quickly become a mainstay in top health clubs across the country. Already adopted by elite trainers such as Todd Durkin, Jonathan Ross, Gunnar Peterson and many more, the personal training community is embracing Suspension Training and further establishing it as a tried and true fitness method appropriate for all fitness levels.
Tune in to The Biggest Loser, Tuesdays 8/7c on your local NBC station.
About TRX Suspension Training®
Suspension Training is a workout that develops strength, balance, flexibility and core stability simultaneously. It requires the use of the TRX® Suspension Trainer™, a highly portable performance training tool that leverages gravity and the user’s body weight to enable hundreds of exercises for every fitness goal.
The complete line of TRX products, fitness guides and accessories can be purchased directly from Fitness Anywhere, Inc. online at www.fitnessanywhere.com.
For more information on tTRX Suspension Training call the company at (888) 878-5348 or email info@fitnessanywhere.com.
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