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March 2009 - Posts
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FOR IMMEDIATE RELEASE Contact: Erin Lopez
(714) 742-8316
elopez@leaderenterprises.com
FITNESS ANYWHERE AND ATHLETES’ PERFORMANCE ANNOUNCE
EXCLUSIVE PARTNERSHIP
Fitness Anywhere to Become Exclusive Provider of Suspension Training
Equipment to Nation’s Leading Athletic Training Organization
Tempe, AZ & San Francisco, CA – April 1, 2009 – Fitness Anywhere, the pioneers of
Suspension Training®, has announced a partnership with Athletes’ Performance (AP),
the worldwide leader in integrated performance training, to become the exclusive
provider of Suspension Training equipment, programming, and education. The TRX®
Suspension Trainer will be integrated across all of AP’s programs including their three
training centers in California, Arizona and Florida; their military consulting business; and
their international sports training programs.
“We are dedicated to providing athletes with the finest systems and equipment to
improve their performance,” said Athletes’ Performance’s President and Founder Mark
Verstegen. “TRX Suspension Training is a natural and powerful extension of the
movement-based performance systems we use at Athletes’ Performance to reduce
injury potential and improve performance. We love the TRX’s versatility and portability
for our frequently traveling athletes and achievers.”
“Our partnership with Athletes’ Performance is a perfect fit because we both share the
same goal of delivering world-class performance to both athletes and the military. With
their adoption of the TRX, Suspension Training is further established as an essential
exercise modality that will improve any athlete’s performance--- from the Little Leaguer
to the All-Star,” said Randy Hetrick, Founder and President of Fitness Anywhere, Inc.
Randy Hetrick created the earliest incarnations of the TRX Suspension Trainer while
leading elite Navy SEAL units on deployment in remote locations. The TRX is now being
used in every branch of the US Military to deliver peak physical conditioning to military
personnel whether on the front lines or in the fitness center.
Beyond the battlefield, the TRX has found a growing following in the world of sports
performance. And because the goals and values of the two companies are so well
aligned the decision to create a partnership between Fitness Anywhere and Athletes’
Performance was easy for them. Fitness Anywhere’s deep offerings of professional
education and exercise programming has helped AP quickly integrate the TRX into their
Core Performance methodology.
Since its introduction to the marketplace in 2005, the TRX Suspension Trainer is now
used and trusted by trainers, coaches, athletes, physical therapists, and all branches of
the military. Its popularity with teams in the NFL, NBA, MLB, NHL and NCAA surges
onward and it has quickly become a mainstay in top health clubs across the country. In
addition to Mark Verstegen, the TRX has also been adopted by elite trainers such as
Alwyn Cosgrove, Todd Durkin, Gunnar Peterson, and many more. The personal training
community is embracing Suspension Training and further establishing it as a tried and
true fitness method appropriate for all fitness levels.
About Athletes’ Performance
Athletes' Performance has firmly established itself as the world leader in providing
integrated performance training services to elite athletes. From its training facilities in
Arizona, Southern California and Florida, the company has trained many of the Top
Performers in Sport, from NFL first round picks (8 in 2008) to NFL veterans (over 180
currently in the NFL), from NBA first round picks (7 in 2007) to World Cup heroes (US
Women's Soccer, German Men's Soccer), from MLB All-Stars (6 in 2008) to Major
Champions in golf and tennis and world-class teams such as the Los Angeles Dodgers
and LA Galaxy.
For more information about Athletes’ Performance visit www.athletesperformance.com
About Fitness Anywhere, Inc.
Fitness Anywhere, Inc produces and sells Suspension Training® equipment and
programs to trainers, athletes, the military and active individuals. Suspension Training is
a workout that develops strength, balance, flexibility and core stability simultaneously. It
requires the use of the TRX® Suspension Trainer™, a highly portable performance
training tool that leverages gravity and the user’s body weight to enable hundreds of
exercises for every fitness goal.
For more information on TRX Suspension Training products and services visit
www.fitnessanywhere.com or call the company at (888) 878-5348.
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FOR IMMEDIATE RELEASE Contact: Erin Lopez
(562) 546-6006
elopez@leaderenterprises.com
Men’s Health Names Fitness Anywhere’s TRX as This Year’s “BEST TOTAL BODY TOOL”
Groundbreaking, and Affordable Suspension Training Product Enjoys Top Billing in National Magazine’s April Issue Within Annual “Best New Fitness Gear” Feature
SAN FRANCISCO, March 17, 2009 – Men’s Health, the best-selling men’s magazine on newsstands, has distinguished Fitness Anywhere’s groundbreaking TRX Suspension Trainer as the year’s “Best Total Body Tool” in its April issue, arriving at newsstands today. The significant endorsement reinforces the rapid acceptance for the product over the past two years, now being utilized by a variety of health clubs, elite trainers and athletes, and professional and collegiate sports teams throughout the country. The Men’s Health distinction also comes on the heels of national exposure the product received in February through NBC’s popular reality TV show, The Biggest Loser, where contestants compete to shed unwanted pounds, utilizing the most innovative training measures available.
“We enjoyed consistent success and growth in 2008, and with incredible accolades, from a magazine as highly respected as Men’s Health, we are positioned to raise the bar for TRX Suspension Training even higher in 2009,” said former elite Navy SEAL, Randy Hetrick, President of Fitness Anywhere and creator of the TRX Suspension Trainer. “Suspension Training is an unparalleled functional training modality for training the entire body in a manner that’s more comprehensive and beneficial than conventional resistance training methods, and we’re proud to be at the forefront of this growing movement in fitness.”
The Men’s Health feature highlights the Best New Fitness Gear in several unique categories, with a full page devoted to the TRX and highlights the product’s ability to “create resistance from two sources always at your disposal: body weight and gravity” as well as for its portable nature that allows for training virtually anywhere. The feature also sites renowned performance trainer Todd Durkin, who explains how “multi-planar training” with the TRX forces muscles to work in groups, which is critical to alleviating the common muscular imbalances that occur with more conventional and less-comprehensive forms of resistance training. In addition to the TRX being a complete training solution, packaged with cutting-edge training programs, it is also an economical way of getting a full body workout without a hefty price tag.
Considering that the TRX was initially created around the vision of creating a highly portable piece of training equipment that engaged the entire body, this distinction from Men’s Health couldn’t be more appropriate. Fitness Anywhere’s Hetrick, developed the TRX when leading elite Navy SEAL units on deployment in remote locations. With no gyms or conventional fitness environments available, Hetrick created the early incarnations of the TRX out of spare parachute materials, allowing soldiers to train their entire body using a single piece of equipment.
Since its introduction to the marketplace in 2005, the TRX Suspension Trainer is now used and trusted by trainers, coaches, athletes, physical therapists, and all branches of the military. Its popularity with teams in the NFL, NBA, MLB, NHL and NCAA surges onward and it has quickly become a mainstay in top health clubs across the country. Already adopted by elite trainers such as Mark Verstegen, Alwyn Cosgrove, Gunnar Peterson and many more, the personal training community is embracing Suspension Training and further establishing it as a tried and true fitness method appropriate for all fitness levels.
About TRX Suspension Training®
Suspension Training is a workout that develops strength, balance, flexibility and core stability simultaneously. It requires the use of the TRX® Suspension Trainer™, a highly portable performance training tool that leverages gravity and the user’s body weight to enable hundreds of exercises for every fitness goal.
The complete line of TRX products, fitness guides and accessories can be purchased directly from Fitness Anywhere, Inc. online at www.fitnessanywhere.com. For more information on TRX Suspension Training call the company at (888) 878-5348 or email info@fitnessanywhere.com.
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