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FOR IMMEDIATE RELEASE Contact: Erin Lopez
(714) 742-8316
elopez@leaderenterprises.com
FITNESS ANYWHERE AND ATHLETES’ PERFORMANCE ANNOUNCE
EXCLUSIVE PARTNERSHIP
Fitness Anywhere to Become Exclusive Provider of Suspension Training
Equipment to Nation’s Leading Athletic Training Organization
Tempe, AZ & San Francisco, CA – April 1, 2009 – Fitness Anywhere, the pioneers of
Suspension Training®, has announced a partnership with Athletes’ Performance (AP),
the worldwide leader in integrated performance training, to become the exclusive
provider of Suspension Training equipment, programming, and education. The TRX®
Suspension Trainer will be integrated across all of AP’s programs including their three
training centers in California, Arizona and Florida; their military consulting business; and
their international sports training programs.
“We are dedicated to providing athletes with the finest systems and equipment to
improve their performance,” said Athletes’ Performance’s President and Founder Mark
Verstegen. “TRX Suspension Training is a natural and powerful extension of the
movement-based performance systems we use at Athletes’ Performance to reduce
injury potential and improve performance. We love the TRX’s versatility and portability
for our frequently traveling athletes and achievers.”
“Our partnership with Athletes’ Performance is a perfect fit because we both share the
same goal of delivering world-class performance to both athletes and the military. With
their adoption of the TRX, Suspension Training is further established as an essential
exercise modality that will improve any athlete’s performance--- from the Little Leaguer
to the All-Star,” said Randy Hetrick, Founder and President of Fitness Anywhere, Inc.
Randy Hetrick created the earliest incarnations of the TRX Suspension Trainer while
leading elite Navy SEAL units on deployment in remote locations. The TRX is now being
used in every branch of the US Military to deliver peak physical conditioning to military
personnel whether on the front lines or in the fitness center.
Beyond the battlefield, the TRX has found a growing following in the world of sports
performance. And because the goals and values of the two companies are so well
aligned the decision to create a partnership between Fitness Anywhere and Athletes’
Performance was easy for them. Fitness Anywhere’s deep offerings of professional
education and exercise programming has helped AP quickly integrate the TRX into their
Core Performance methodology.
Since its introduction to the marketplace in 2005, the TRX Suspension Trainer is now
used and trusted by trainers, coaches, athletes, physical therapists, and all branches of
the military. Its popularity with teams in the NFL, NBA, MLB, NHL and NCAA surges
onward and it has quickly become a mainstay in top health clubs across the country. In
addition to Mark Verstegen, the TRX has also been adopted by elite trainers such as
Alwyn Cosgrove, Todd Durkin, Gunnar Peterson, and many more. The personal training
community is embracing Suspension Training and further establishing it as a tried and
true fitness method appropriate for all fitness levels.
About Athletes’ Performance
Athletes' Performance has firmly established itself as the world leader in providing
integrated performance training services to elite athletes. From its training facilities in
Arizona, Southern California and Florida, the company has trained many of the Top
Performers in Sport, from NFL first round picks (8 in 2008) to NFL veterans (over 180
currently in the NFL), from NBA first round picks (7 in 2007) to World Cup heroes (US
Women's Soccer, German Men's Soccer), from MLB All-Stars (6 in 2008) to Major
Champions in golf and tennis and world-class teams such as the Los Angeles Dodgers
and LA Galaxy.
For more information about Athletes’ Performance visit www.athletesperformance.com
About Fitness Anywhere, Inc.
Fitness Anywhere, Inc produces and sells Suspension Training® equipment and
programs to trainers, athletes, the military and active individuals. Suspension Training is
a workout that develops strength, balance, flexibility and core stability simultaneously. It
requires the use of the TRX® Suspension Trainer™, a highly portable performance
training tool that leverages gravity and the user’s body weight to enable hundreds of
exercises for every fitness goal.
For more information on TRX Suspension Training products and services visit
www.fitnessanywhere.com or call the company at (888) 878-5348.
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