Contact: Erin Lopez
(562) 546-6006
elopez@leaderenterprises.com
New Video Release to Help Surfers Worldwide Improve Balance, Endurance, Flexibility and Strength for One of the World’s Most Physically Demanding Sports
San Francisco, CA – July 01, 2009 – Fitness Anywhere, the pioneers of Suspension Training®, and Surf Stronger™,
the worldwide leaders in surf-specific training programs, today
announced a brand new surf-specific training video that brings the
performance benefits of Suspension Training to bear against the unique
physical demands of surfing.
This new video release
is a thirty-minute full-body workout that targets the muscles and
movements that are critical to surfing performance and injury
prevention. The video is the third in the popular Surf Stronger series,
and features professional surfer and surfing icon, Holly Beck. The
follow-along, real-time video will be sold as a download and requires
the use of the TRX Suspension Trainer.
“We
are all about offering the best programming and services for surfing
fitness and performance. TRX Suspension Training is one of the most
effective, and time efficient tools for training,” said Surf Stronger
Co-Founder and President, Todd Walsh. “Now with just a TRX Suspension
Trainer and our video, you can take your workout anywhere, and get one
of the best workouts ever for surfing.”
“One
of our major goals as a company is to help athletes become stronger and
perform at a higher level. Surfing is one of the most demanding
physical sports, so it makes sense that if you want to perform at your
best, you want the best training program. We are excited to work with
the Surf Stronger crew, to bring TRX Suspension Training to surfers
worldwide,” Randy Hetrick, Founder and President of Fitness Anywhere, Inc.
Hetrick
created the earliest incarnations of the TRX Suspension Trainer while
leading elite Navy SEAL units on deployment in remote locations. The
TRX was ideal in allowing SEALs to maintain optimal conditioning in
even the tightest quarters or remote locations. In much the same way,
the TRX provides a formidable tool for surfers who so often travel the
globe for those coastal, and oftentimes, remote locations that offer
optimal surfing conditions. Since its development, the TRX has found a
growing following in the world of sports performance as well as within
the mainstream fitness and personal training industries.
“I
really like the TRX for athletic training,” said Scott Adams, CSCS,
Program Director at Surf Stronger. “Our Surf Stronger TRX Workout will
get you in shape and keep you in shape to surf at your best.”
Professional
surfer and Surf Stronger athlete, Holly Beck, added, “The beauty of
this workout video and the TRX is that it can help improve the
conditioning and performance of any surfer -- from the total beginner
all the way to the high-performance professional.”
The musical soundtrack consists of music from the Surf Stronger House Band, The Rondo Brothers, and Mermen.
The TRX Suspension Trainer ($149.95), and Surf Stronger video download ($14.95) are both available now at www.fitnessanywhere.com or www.surfstronger.com.
About TRX Suspension Training®
Suspension
Training is a workout that develops strength, balance, flexibility and
core stability simultaneously. It requires the use of the TRX®
Suspension Trainer™, a highly portable performance training tool that
leverages gravity and the user’s body weight to enable hundreds of
exercises for every fitness goal.
For more information on TRX Suspension Training products and services visit www.fitnessanywhere.com or call the company at (888) 878-5348.
About Surf Stronger
Golden
Coast Productions, Inc., the leaders in surf-specific training, design,
produce and sell the popular Surf Stronger™ video series. Drawing on
research-based principles of exercise science and extensive surfing
experience, Surf Stronger training offers easy-to-follow, challenging,
and effective workouts.
The workouts focus on what surfers need most: improving flexibility,
power, and core strength and are sold worldwide as DVDs and digital
downloads. The workouts are designed to be highly effective, yet
require minimum equipment and can be performed anywhere.
Surf
Stronger DVD covers are made with post-consumer recycled paper, and one
percent of net revenue is donated to environmental causes through 1%
For The Planet. Surf Stronger videos are designed, produced, and made in California.