Search results matching tag 'idea'

IDEA Fitness Journal - How To Succeed at the Businsess of Boot Camp: 04 - 2007

Fitness Anywhere — Sun, 14 Jun 2009 16:22:00 GMT

IDEA Fitness Journal - How To Succeed at the Businsess of Boot Camp: 04 - 2007

The key to adding resistance to exercises in an outdoor environment is body weight. The TRX-Pro Suspension Trainer is a new piece of equipment that lets you use body weight to perform literally hundreds of exercise progressions for every body part and plane of motion...

Re-thinking Your Business Philosophy - by Jonathan Ross

Fraser — Mon, 06 Apr 2009 06:00:00 GMT

Check out this great article from TRX master trainer, Jonathan Ross. Jonathan questions durability of the traditional personal trainer's business model and suggests some solutions that he has proven will bring a more stable business and better results for your clients.

Trainers: If you get abducted by aliens tomorrow, will your clients still know how to exercise without you?

Ask yourself the following questions:
•    Are you having the same session/workout with clients over and over again?
•    Do either you or your clients get distracted easily during sessions? Are clients often late?
•    Are any clients considering dropping sessions with you for financial reasons?
•    Would you like to work with more clients without working more hours?

When the average person hears “personal trainer” do they have an image of a fitness leader/educator or a glorified workout partner putting them through a tough workout several days per week? And perhaps more importantly for the future of our industry: How do we, as trainers, perceive ourselves?

The answer to these questions is no longer simply a matter of how you prefer to structure your training business, but may determine your future ability to maintain financial success. The increasing financial pressures on people at every income level are causing everyone to reevaluate their expenses. As members of the fitness industry, we know that fitness is essential. However, are the services you provide essential and something your clients truly cannot live without?

To overcome potential future financial obstacles – and current perception ones – it might be time to rethink how we offer and deliver personal training services to better the results of our clients, the health of our businesses, and to become true fitness leaders.

The typical personal trainer has a low number of clients with a high session frequency.

Two sample trainers:
•    Trainer A: 10 unique clients, 2 sessions each per week (20 total sessions per week)
•    Trainer B: 40 unique clients, 1 session each bi-weekly (20 total sessions per week)

Consider the following: Who can afford to work with these trainers under the traditional model of one-on-one training even during prosperous economic times, much less during the current challenging ones? What is the potential impact on revenue for these trainers with the loss of a single client?

How Trainers Benefit
•    Greater number of word-of-mouth referrals. In our example, Trainer B has 40 people singing their praises, while Trainer A has 10.
•    Less negative impact of losing a client. Trainer A would lose two hours of income per week while Trainer B loses a half hour of income per week.
•    You will no longer have clients that, despite several great workouts a week from you, still don’t get results. You know how it is…people get three great workouts from you per week and think that is enough. They spend the rest of the week eating like crap and not taking responsibility for their own results. With fewer sessions, clients realize that the only way for them to get results is to take what you teach them, own it and run with it.
•    Clients will take time with you more seriously. They will rarely be late, and will show up ready to learn and get as much info from you as possible to make the most of the time.
•    Almost anyone can now afford your services. Even with one session a month, by the end of the year that is twelve hours spent learning and growing in fitness knowledge.

The future direction and success of the personal training industry is up to us. We have enjoyed massive success in recent decades while reaching only the minority of the population. There is a great untapped market out there full of people who think they aren’t fit enough for trainers, can’t afford trainers, and are intimidated by trainers. If you teach your clients to be independent of you, you demonstrate professionalism and confidence in your abilities that will impress almost any client. Give someone a workout; they are fitter for a day. Teach them to work out, and they are fitter for a lifetime. Impart fitness knowledge to your clients; build on their accumulated knowledge of exercise, and watch them enjoy greatly amplified results. When you treat clients like strong, capable, intelligent adults, they begin to act that way and feel more confident in their exercise programs. As a result, their progress accelerates, and they start telling everyone who will listen that they just have to work with you.

(NOTE: For more practical details on how to implement the above strategy in your personal training practice, see the full article April 2009 issue of IDEA Trainer Success Newsletter.)

Jonathan Ross is a TRX Master Trainer, 2008 IDEA Personal Trainer of the Year Award Finalist, the 2006 ACE Personal Trainer of the Year, Discovery Health Fitness Expert, and can be reached at www.AionFitness.com

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Fitness Anywhere — Thu, 12 Jun 2008 17:11:00 GMT

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Fitness Anywhere — Thu, 12 Jun 2008 17:08:00 GMT

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Fitness Anywhere — Thu, 12 Jun 2008 17:02:00 GMT

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Fitness Anywhere — Thu, 12 Jun 2008 16:58:00 GMT

Fitness Anywhere, maker of the TRX Suspension Trainer™ releases two new specialized training programs »

Fitness Anywhere — Mon, 09 Jun 2008 23:44:00 GMT

FOR IMMEDIATE RELEASE Contact: Cory Nagatoshi

(562) 546-6003

cnagatoshi@leaderenterprises.com

FITNESS ANYWHERE, MAKER OF THE TRX SUSPENSION TRAINER™, RELEASES

TWO NEW SPECIALIZED TRAINING PROGRAMS

“TRX® Biomechanics: Healthy Back” improves back wellness
by improving total body mobility, flexibility and alignment.
“TRX® Performance: Tennis” provides-all-in-one cardio and strength training workout
that can be done on the court, at the gym, or at home.

SAN FRANCISCO, June 9, 2008 – Fitness Anywhere Inc., pioneers of "Suspension
Training®", a new category of physical conditioning born within the US Navy SEAL teams,
has just released two new programs that demonstrate the versatility of the TRX Suspension
Trainer™. The TRX is the original bodyweight-based, performance training tool that delivers
a total-body workout, yet is completely portable and can be used almost anywhere.

Both of these new programs feature former tennis pro, corrective exercise specialist and
IDEA Trainer of the Year Justin Price. Each package includes a full featured DVD and a
comprehensive, full-color printed exercise guide. TRX® Biomechanics: Healthy Back
focuses on how to build back strength, alignment, flexibility and range of motion to improve
performance and reduce the chance for injury. TRX® Performance: Tennis features a 40-
minute real-time Suspension Training® workout with cardio drills designed to mimic actual
tennis strokes and footwork to improve on-court performance.

Back pain is the second most common neuromuscular ailment in the United States, costing
Americans around $15 billion per year for medical care and disability payments. It is the
leading cause of disability in Americans under 45 years old, and more than 26 million
Americans between the ages of 20-64 experience frequent back pain. Price, co-owner of
The BioMechanics in San Diego, CA, specializes in assessing and correcting
neuromuscular and structural imbalances that cause chronic pain. In TRX® Biomechanics:
Healthy Back, Price integrates the principles of his BioMechanics Method into this
Suspension Training® program.

In TRX® Performance: Tennis, the first title of the new TRX® Performance Series, Price
takes viewers through a 40-minute real-time workout incorporating a tennis-specific TRX®
Suspension Training® program and cardio drills. Price applies his tennis pro experience to
a program designed to take your on-court performance to the next level. This program
focuses on developing tennis-specific power, strength, agility, shoulder mobility and control.
“Fitness Anywhere is committed to developing Suspension Training programs utilizing the
unparalleled versatility and functionality of the TRX to meet the specific needs and
objectives of users in any sport and at every level,” said Randy Hetrick, Founder and
President of Fitness Anywhere Inc. “We’re proud to launch these new titles to provide our
consumers with additional education to take their training to the next level.”

The TRX® Suspension Trainer™ is a versatile and portable physical training tool whose
patented design is constructed of soft industrial strength nylon webbing that is non-elastic.
Users leverage gravity and their own bodyweight to create the desired amount of resistance
in any exercise. As users improve their strength-to-weight ratio they can choose from
hundreds of all-body exercises and simply adjust their body position to make each
movement more challenging.

The TRX® Biomechanics: Healthy Back DVD, TRX® Performance: Tennis DVD and
complete line of TRX® products, training programs and accessories can be purchased
directly from Fitness Anywhere, Inc. online at www.fitnessanywhere.com. For more
information on TRX® Suspension Training® Courses, volume pricing or web affiliate
distribution opportunities, call the company at (888) 878-5348 or email
info@fitnessanywhere.com.

About Fitness Anywhere Inc.

Fitness Anywhere, Inc. produces and sells Suspension Training® equipment,
programs and education to trainers, athletes, the military and fitness facilities. The
TRX® Suspension TrainerTM is the original bodyweight-based, performance training
tool that delivers a high-quality, total-body functional workout, yet is completely
portable and can be used almost anywhere. The TRX® is currently being used by
teams in the NFL, NBA, MLB, NHL and the NCAA, by every branch of the US military
and by top training centers across the US.

About Justin Price

Justin Price (MA) is a Biomechanics Specialist with over 15 years of experience in the
field of health and fitness. His expertise lies in assessing and correcting
neuromuscular and structural imbalances that cause chronic pain. He has helped
athletes, people with injuries, people with disabilities, children, seniors and others to
improve their lives through his unique approach to exercise and human movement
analysis. He is a published author, professional speaker and consultant to the media.
Justin is also an IDEA Health and Fitness Association Committee Member, their
national media spokesperson, and the 2006 IDEA Personal Trainer of the Year.

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